The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
Type
Book
Authors
ISBN 10
0316365467
ISBN 13
9780316365468
Category
Unknown
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Publication Year
1997
Publisher
Pages
289
Description
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal. - from Amzon
Number of Copies
1
